August 10, 2016

Essence's Kyoko Matsushita Named One of Campaign Asia's Women to Watch

Kyoko Matsushita (CEO, Essence APAC) is not afraid to do what she feels needs to be done. In Japan, where she is based, that means rocking the boat in order to get marketers to speed up with the rest of the world in using digital to build brands, and in using data to back up their actions. But she is also making convincing progress on a bigger challenge, which is cementing Essence in Asia-Pacific.

Read more in Campaign Asia


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