New Role to Drive Additional Growth in Dynamic Region
LONDON, May 26, 2015 – GroupM, WPP’s leading global media management investment operation, named a new chief executive officer to lead operations and drive growth in the Middle East and North Africa. As CEO, Filip Jabbour, a media agency executive with extensive media communications experience, will be responsible for developing GroupM’s strategy and accelerating the growth of its media agencies Mindshare, MEC, MediaCom, and BPG Maxus across the region.
Through its media agencies, GroupM is the market leader in the Middle East and North Africa with billings of $2.7 billion and 28.6% market share (source: RECMA, 2013). Jabbour’s appointment adds to WPP’s ongoing investment in the MENA region and reflects the company’s commitment to best serve clients marketing in MENA. Jabbour will launch operations to leverage GroupM’s scale and accelerate development of media agency offerings with focus on developments in digital, technology, and data management, as well as partnerships with media, entertainment and sports rights owners to create additional value and drive advantages for clients.
Most recently, Jabbour was Executive Vice President, Managing Director at Spark in the US, and Global Business Development Director for Starcom MediaVest Group, where he spearheaded strategy with clients and drove new business internationally. Jabbour held leadership roles at Starcom since 2005, including being MENA CEO where he drove successful business across the region.
Based in Dubai, Jabbour starts in June and reports to Dominic Grainger, Chief Executive Officer, GroupM Europe, Middle East & North Africa. On the announcement, Grainger remarked, “MENA is a diverse and dynamic region, with fantastic growth opportunities for our clients. Filip’s track record with blue chip clients, developing communications offers for the future and building relationships make him well suited to further develop and lead our regional operations. His experience, along with his strategic thinking and interest in developing an innovative future-facing business, make him an ideal cultural fit for GroupM and just the right leader to collaborate closely with our agencies to drive additional benefits and growth for our clients in the region.”
“The opportunity to join the world’s leading media investment management group to lead development in the exciting and fast-growing MENA market is thrilling,” said Jabbour. “GroupM agencies operating in MENA are distinguished by their winning track records, and I am keen to help accelerate their pace by harnessing the absolute best digital, technology, data and content solutions available. I’m looking forward to integrating learning from work in the US and across global markets, with specific experiences developed by being part of the MENA region that has shaped my career for 18 years.”
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. Discover more about us online at www.groupm.com.
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