By GroupM VP of Media and Activation, Brett Poole
It’s not news to anyone that consumer viewing behaviours have changed and continue to evolve. Rather than viewers shifting away from the television screen, we see they are starting to lean into it again. Whether it’s via a Smart TV, gaming consoles like PlayStation or digital media players like Apple or Telstra TV.
While in recent years, the move to viewing on-the-go and on smaller mobile devices grew rapidly, now the television device is emerging as the leader in both growth, through Connected TV adoption, and share of the minutes spent streaming broadcast quality content.
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