Over the last two years, the growing realization that Amazon brings significant skin to the digital advertising game has ballooned. And that is crossing off its e-commerce platform and on to online TV, too.
In a recent terms of service update for Fire TV ad sales, Amazon says, “Fire TV Ad-Enabled Apps must provide 30% of total advertising impressions in the app to Amazon, which 30% will be representative of all of the app’s advertising impressions and not exclude or limit Amazon’s access to times, programs or categories. Apps will not receive payment for the 30% of impressions provided to Amazon.”
That sets reports flying, like this from AdAge: “Until last month, Amazon let the publishers sell their own ads and take all the money.”
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