May 26, 2016

Friends, Colleagues and Clients Remember Ari Bluman and His Legacy

Ari Bluman, a highly-regarded digital media exec whose passion was only rivaled by his bluntness, has passed away after a long fight with cancer. He was 44.

To those who knew him, Bluman was a "man of conviction" who "lived his beliefs" and practiced "radical candor" in order to "improve the industry he loved and helped create."

Bluman's career vaulted as quickly as the young medium he helped pioneer. He was most recently chief digital investment officer at WPP-owned GroupM, where he helped chart the media network's path in mobile and programmatic. Before that he held a wide range of roles at 24/7 Media, including president of the North America region.

Read full tribute at AdExchanger