What is the state of mobile advertising?
In preparation for MWC, Campaign UK asked the above question, Here's my answer.
What kind of question is this? It's 2017 for heaven's sake.
There are 1.5 billion 4G long-term evolution subscribers in the world. The world’s two biggest media sellers are mobile-dominated. More ecommerce will be transacted in 2017 on mobile devices than on desktop. The two biggest initial public offerings of 2017 will be subscriber- and advertising-funded companies that pretty much only exist on mobile devices (Snap and Spotify). To put it simply: if the internet has become the operating system for life, then mobile devices are its defining peripheral.
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