October 5, 2015

Global Media Management: Purpose, Process, People

Media planning and buying, or media investment management as we prefer to call it, is the enterprise scale practice of marketing services. It's often true that creative agencies win one brand and one market at a time while media agencies win one corporation and one continent at a time. The reason is simple, the stewardship of advertiser investment is a portfolio level issue and that's what we do. 

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