Condé Nast is the First Media Company to Deliver 100% Viewability of Video and Display Ads
NEW YORK – November 19, 2014 – GroupM and Condé Nast today announced a partnership to elevate online viewability standards. The partnership builds on the need for increased accountability in digital across all devices and channels.
This deal is a part of a broader partnership between the two companies, and creates a more effective environment for advertising through the combination of defined audiences, premium content and specific delivery terms. The GroupM and Condé Nast deal ensures 100% viewability of video and display ads, applying GroupM’s standards across Condé Nast’s portfolio of digital assets.
“This partnership is an important step in the establishment of online standards,” said Ari Bluman, GroupM's Chief Digital Investment Officer, North America. “Condé Nast is guaranteeing what GroupM clients require – ads that are viewed by human beings."
“At Condé Nast, we not only have premium audiences, but we also have premium ad products that deliver a higher return for our advertising partners,” said Lisa Valentino, senior vice president of digital sales for Condé Nast. “Today’s announcement is the most recent example of Condé Nast taking a leadership position to elevate the digital space. We challenge the industry to join us in defining stronger standards for the business at large."
Industry progress toward defining digital standards was made earlier this year, including the introduction of a new standard for viewable display impressions. The announcement by GroupM and Condé Nast furthers this progress and reinforces each company’s commitment to create a more dynamic and healthy digital advertising ecosystem long-term, and ensure better return on media investment for brands.
The deal is effective immediately and includes a combination of Condé Nast’s video and display inventory spanning the company’s 20 websites, 14 branded video channels, video platform The Scene, and across all devices and tactics, employing both programmatic and direct.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies, including Mindshare, MEC, MediaCom and Maxus. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
About Condé Nast:
Condé Nast is a global media company producing the highest quality magazines, websites and digital content. Reaching more than 263 million consumers in 30 markets, the company’s portfolio includes many of the worlds most respected and influential media properties including Vogue, Vanity Fair, Glamour, GQ, The New Yorker, Condé Nast Traveller/Traveler, Architectural Digest, Wired and Golf Digest, among others. In addition to publishing 143 magazines and over 130 websites, the company operates a restaurant division and several ventures in education. Condé Nast Entertainment develops film, television and premium video programming.
Please visit condenast.com and condenastinternational.com.
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