November 10, 2016

GroupM and Unilever on stage at Programmatic I/O New York

Last year Unilever and its agency GroupM sparked an industry-wide debate by demanding a stronger viewability standard than IAB members had agreed on. Last week, Unilever and GroupM revisited that decision and its aftermath, and gave an update on the marketer’s fraud challenges, solutions and other ad quality initiatives.

Jenn Gardner, Senior Director Media, North America, Unilever and John Montgomery, EVP Brand, GroupM Global took the stage with AdExchanger's Executive Editor Zach Rodgers at Programmatic I/O in New York to discuss. 


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