August 28, 2017

GroupM announces 'NewCo’ leadership in India and South Asia and Essence Leadership in South and North Asia

New roles for Kartik Sharma, T. Gangadhar and Anand Chakravarthy

Mumbai, August 28th, 2017: Tim Castree, Global CEO of MEC and CEO of “NewCo" today announced that Kartik Sharma has been named as Managing Director of the new media, content and technology agency in India and South Asia when it launches in January 2018. Kartik has been Managing Director of Maxus South Asia since 2014 and in that time, has led the agency to outstanding new business growth and success. 

Tim Castree commented: “We’re creating a brand new billion-dollar revenue media, content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Kartik's leadership, I am confident that we will have the right team in place to truly make NewCo a formidable future-facing agency in India and South Asia.” Kartik will report to GroupM South Asia CEO, CVL Srinivas and Tim Castree.

Following GroupM’s recent commitment to adding offline media capabilities, an expanded geographic footprint and an influx of talent to the agency, Christian Juhl, global CEO of Essence, a global digital-first agency, today announced that T. Gangadhar, current Managing Director of MEC South Asia, will transition into the new role of Chairman of India and Managing Director of North Asia, Essence. Gangadhar will report into Kyoko Matsushita, CEO of Essence APAC. He will continue to be based in Mumbai.

Anand Chakravarthy, who has served as Managing Partner at Maxus India since 2015, will be transitioning into the role of Managing Director of Essence India. Chakravarthy will report into both Gangadhar and Matsushita and will work closely with the regional leadership in his new role.

Both Gangadhar and Chakravarthy will assume their new roles by January 2018. The Essence teams will be strongly supported by the GroupM network as they look to expand their presence in market.  Christian Juhl commented: “India is such an important market for so many of our clients whose business challenges we work tirelessly to solve.  Essence has built its credibility on being a data-centric agency that infuses technology and measurement across all media.  We’re excited to expand our geographic footprint and apply our unique approach for our global clients looking for relevance in India.  Gangadhar and Anand are experienced leaders who will help expand our presence.”

For more information, please contact:

Ishita Mookherjee

Email: ishita.mookherjee@groupm.com

Mobile: +919819838566

Rashmi Nakaskar

Email: Rashmi.nakaskar@maxusglobal.com

Mobile: +919819222195

About ‘NewCo’

GroupM recently announced that MEC and Maxus will be merging to form a powerful new billion-dollar revenue, global media, content and technology agency.  The merger will officially come into effect from January 2018; until then MEC and Maxus continue to operate as separate agency brands.

About Essence

Essence, part of GroupM, is a global digital-first agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, FrieslandCampina, and the Financial Times. The agency is more than 1,100 people strong, manages over $3B in media spend and deploys campaigns in 71 markets via offices in Chicago, Delhi, London, Los Angeles, Minneapolis, New York, San Francisco, Seattle, Shanghai, Singapore, Sydney, Tokyo and Toronto.

About Maxus Global

Maxus is a marketing communications consultancy that helps marketers build profitable relationships between consumers and their brands. They combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a next generation model powered by creative media thinking and sophisticated, real-time customer data.

Their services include communications strategy, digital marketing, direct response media, social media, data analytics, media investment management, content & sports marketing, marketing ROI evaluation and CRM. Having a talent team of 2,500 people across 55 markets, they are part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies. 

About MEC

MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing.  Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive 

About GroupM

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for almost 50% of WPP’s group revenues of nearly US $19 billion. 

Discover more about GroupM at www.groupm.com.

Follow @GroupMWorldwide and @GroupMIndia on Twitter

Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm 


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