Masako Wakana will take the lead as Director of the new combined MEC and Maxus ‘NewCo’ agency in Japan when it launches in January 2018. She will report to Linda Lee, Chief Client Officer of GroupM Japan.
Wakana-san has been Director of Maxus Japan since 2014 August, leading key accounts such as Shiseido and driving new business development and the growth of the agency.
Ms Lee has been Chief Client Officer of GroupM Japan since April 2017 and prior to this led MediaCom Japan from March 2016, and was Managing Director of Mindshare Japan from 2011 to 2016.
Tim Castree, CEO of MEC and NewCo commented, “We’re merging Maxus and MEC to form a brand new billion-dollar revenue media content and technology agency globally – dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Wakana-san’s leadership and with Linda’s support, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo Japan a formidable future-facing agency.”
Read more here.