September 13, 2016

GroupM Australia's Mlab 2016 Shows the Confronting Future of Media

Storytelling, mobile advertising, data, viewability and how to target Gen Z. That's just a few of the changing and evolving aspects of the media on show at this year's Mlab. 

But what did the marketers think? Watch the video above to get a flavour of Mlab, and hear from Haribo country manager and marketing lead Chris O’Brien, Danone Nutricia senior innovation manager Nadim Sharbean and Ubisoft marketing director Mike Kolodzinski.

READ MORE HERE. 


GroupM

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