When China introduced its two-child policy in 2016, there was some scepticism over whether couples would take up the offer due to the rising cost of raising a child.
In their recent 2017 Mother and Child Survey Report on China, however, GroupM reports that 46.2 percent of women who already have a child said they were considering having another baby. The survey sample covered 2,209 women of child-bearing age as well as 27 men. 57.6 percent of the women surveyed were pregnant and 32 percent of the survey subjects were already parents.
While China relaxed its one-child policy in 2013 for families in which either parent is an only child, authorities credit the universal two-child policy, introduced last year, for the second-baby boom. Out of the 7.4 million births recorded between January and May this year, 57.7 percent were at least the second child born to their parents. This will have a predicatable knock-on effect on sales: the GroupM report quotes a study from Roland Berger, which estimates that the baby care products market in China will be valued at 5.3 billion RMB by 2020.
Read full stort at Campaign Asia