New York, NY, February 7, 2019 – GroupM, WPP’s world-leading media investment group, today announced that it is consolidating the reporting and analysis of its commercial and business development data with COMvergence. COMvergence is an independent, international research company collecting and analyzing data from the global marketing services groups, and the marketplace, to provide quarterly reports and more accurate benchmarks for the scale of media agencies’ client billings.
GroupM has worked with COMvergence as a data source for more than three years, each year adding additional markets in a progressive push to consolidate its data reporting with the most accurate resource available. Per the terms of the new global agreement, COMvergence will ensure the accuracy of its methodologies and reporting with annual third-party auditing by an accredited auditing firm.
“COMvergence has taken an open approach to building its methodology and partnerships for data collection and tabulation, giving us the confidence that when we share data from their benchmark reports to clients and their pitch consultants, it is the most accurate and validated view of the size and scope of our business and competitive set across the globe. Our industry truly needs a focus on accuracy and transparency in this area,” said Elizabeth McCune, Global Chief Growth Officer.
According to COMvergence’s most recent global billings and market share reports, GroupM is the number one media investment group for 2018, with $45B of cumulative billings and 28.8 percent market share (based on the total billings for the big 6 groups). In addition, three of GroupM’s agencies – Mindshare, Wavemaker and MediaCom – are in the top 10 rankings for global media agencies.
|Holding Company/ Agency||Intra-Networking Ranking||Intra-Network Projected Billings 2018($M)||Intra-Network Projected 2018 Market Share|
|Other GroupM (standalone) entities (Team Nestlé US, Motivator India, L’Atelier / LVMH, Team Airtel / India, IKON / Australia)||-||$1,713||-|
Feeding COMvergence’s analysis and reports are data from independent, third-parties like Kantar and Nielsen, as well as other research firms, agency performance evaluation companies, and financial analysts. COMvergence also tracks and digests information from the most reliable and respected international and local trade press titles, as well as industry associations including the World Federation of Advertisers (WFA) and the American Association of Advertising Agencies (4A’s). These strategic alliances are critical to deliver unparalleled research products, market analysis and methodologies. COMvergence also conducts face-to-face meetings and proprietary surveys with CMOs and advertising and procurement directors from the top 100 international advertisers. [insert table]
“GroupM has been an extraordinary client partner. They, along with the major holding company media groups, have worked with COMvergence since our founding to develop accurate methodologies and a collection of local and global reports that provide true insight into agencies and their performance across the globe,” said Olivier Gauthier, Founder. “COMvergence stands behind the veracity of our data, and we promise annual audits to provide our clients and the marketplace at-large with utmost confidence in our data and analysis.”
GroupM is the world’s leading media investment company responsible for more than $45B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.
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COMvergence is an independent and international research company providing unparalleled analysis and benchmarking studies of the advertising and media firms owned by the global marketing services groups, leading independent agencies and management consultancy firms. Using quantitative and qualitative measurement metrics, COMvergence provides high-quality reference data, guidance and support for MarCom professionals across all levels and titles. Through our quarterly reports and continuously updated databases, COMvergence keeps members informed of key 1) Agency/advertiser relationships, and new business activity; 2) Agency billings figures and market shares; 3) MarCom agency acquisitions (holding companies vs. management & IT consulting firms); 4) Agency leadership and talent flows. We strive to provide high-quality reference data, guidance and support to senior marketers and leaders from the MarCom industry – off the back of the solid business relationships we have built over the past 20 years.