January 14, 2016

GroupM Continues Push for Digital Advertising Ecosystem Integrity

Despite ongoing efforts by the Media Ratings Council to close the reconciliation gap between vendors, discrepancies continue to haunt viewable impression counts. And there are some who say the MRC is needlessly adding complexity to the process with its reporting requirements. “There’s a lot of slicing and dicing of the data going on,” said David Hahn, SVP of product management at Integral Ad Science.

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