GroupM Digital+ Conference Brings together Media, Brands, and Marketers to Chart China Digital Future
September 13, 2013, Beijing – The 2013 GroupM Digital+ Conference brought together China’s leading media platforms, top brands, and marketers to discuss their digital futures under the conference theme: “Reinventing the Offline World Online”. Keynote speeches and panels at the day-long event focused on online video, e-commerce, and mobile, the hottest areas of China digital marketing.
Addressing an audience of over 400, Tony Chen, President, GroupM Interaction China opened the conference by highlighting the rapid shifts now underway from newspapers to mobile apps, from TV to online video, and from brick-and-mortar to online stores. “China’s digital revolution creates unprecedented opportunities for brands that can re-invent themselves online,” said Tony.
Tony’s opening presentation included a holographic projection adaptation of the popular Zombies game that dramatized the challenge digital poses to traditional media. Tony continued, “In the revolutionary digital age, marketers must think and act disruptively, or they will be disrupted.”
Speakers shared stories of success and their vision for the future, including Trends Media Group President Liu Jiang, iQiyi Founder and CEO Gong Yu, Alimama General Manager Derek Wang, and Sina Vice President Chu Dachen. Overseas speakers included LinkedIn Managing Director and Vice President Arvind Rajan and LINE Vice President Hyunbing Kang.
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Panel sessions covered video topics such as “Embracing the Cross-Screen Revolution”, e-commerce sessions such as “Transforming Retail in to the Online Shop”, and the day ended with an “Every Moment is Mobile” session including CEOs from three of China’s most successful mobile apps: Duomi Music CEO Jimmy Shi, Moji Weather CEO Jin Li, and Meitu Xiuxiu CEO Wu Xinhong.
In one of the most anticipated sessions covering the recent integration of Sina Weibo with the Taobao ad platform Alimama, panelists from the two giants debated the differing requirements of brand advertisers and e-commerce merchants, and whether the convergence of the two platforms will create a middle ground to effectively service the needs of both groups for both branding and online sales.
A panel discussion that included online retailer Yihaodian Vice President Arthur Huang and representatives from Dell and Nestle addressed the topic of how brands should best approach e-commerce in China. Discussion focused on the challenges brands face as they try to harness e-commerce energy, moving from a single store-centric approach to a “brand-centric multi-online store” strategy that actively partners with e-commerce players and leverages big data.
Highlights from the day included a rousing performance by Voice of China contestant Da Shan, an interactive session based on the online-offline co-produced hit show “Hanzi Yingxiong” led by celebrity host Ma Dong, and the appearance of online celebrity host and comedian Da Peng.
About GroupM China
GroupM is WPP’s consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, MediaCom, Mindshare and Xaxis.
GroupM is the global leading media investment management group.
GroupM invests in more than 560 markets across China, with an overall activity volume of USD 7.28 billion (RECMA: 2012 Definitive). As China’s number one media communications group, GroupM is the industry’s biggest investor in syndicated and proprietary media research and optimization tool development.
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