September 23, 2013

GroupM Entertainment Joins Forces with Alloy Digital in New Content Development Deal



Entertainment Properties Will Target 12-34 Demographic

NEW YORK—GroupM Entertainment today announced a new strategic partnership with Alloy Digital designed to develop, produce, and market two original episodic web series.

The agreement was jointly announced by GroupM Entertainment Global CEO Peter Tortorici and Alloy Digital CEO Matt Diamond.

“GroupM Entertainment’s mission is to help bring engaging content into the media marketplace through innovative co-production partnerships,” Tortorici said in making the announcement.  “We look forward to partnering with Alloy Digital on these two exciting projects.”

Under the terms of the deal, GroupM Entertainment will invest in both Chasing: Season 2 and Encore, each a premium digital property conceived by Alloy Digital and targeted to consumers aged 12-34.  GroupM Entertainment and Alloy will share executive producer credit and ownership of each series, including syndication rights on both properties. In addition to financing, GME will lend creative and strategic support to Alloy and the producers with the goal of seeing these properties entertain audiences worldwide.

“Our partnership with GroupM Entertainment builds on the positive momentum we created at this year’s NewFronts, our industry’s initiative designed to connect brands and advertisers across a burgeoning array of top-quality digital content,” said Diamond. “Alloy Digital continues to build on a platform-agnostic content and distribution model that responds nimbly to the market shifts and demands of our audiences and clients, and we’re thrilled that the GroupM team is supporting the growth of compelling digital programming through this partnership.”

The two productions under the partnership follow a long line of Alloy Digital scripted and non-scripted original programming targeted toward the 12-34 new viewing audience.  Chasing, which is returning for its second season, is a music-based reality competition series, sending super fans on the ultimate road rally for the chance to meet their favorite artists.  Along the way they’ll follow clues, solve puzzles, and compete in challenges all inspired by the artist’s life and music.  Encore takes the dramatic potential of a high school reunion and adds performance, showmanship and a healthy dose of competition.


GroupM Entertainment, an operating unit of GroupM Worldwide, is engaged in the business of creating, financing and distributing intellectual property to create advantages for its clients and generate business opportunities for its agencies. GroupM Entertainment provides financial, business and legal support to the Agency Entertainment teams at Maxus, MEC, MediaCom and Mindshare. In addition, best practice creative support is provided to insure that the Agency Entertainment offerings provide best in class Entertainment Marketing solutions to clients. To help support these client service efforts, GroupM Entertainment makes capital investments in properties to  be produced and distributed in both television and on-line media. GroupM Entertainment funds are invested to fund either the production or acquisition of a property to be carried by a media network. The goal is to see these properties achieve a return by being sold outside the market of their origination, and we work with local GroupM auspices to achieve this objective where possible.

Under one roof, Alloy Digital boasts the critical assets for a multi-platform, next generation media company targeting the highly-coveted, early-adopter 12-34 year-old demographic--Generate’s cost-effective development, production and talent management, premium original programming from creators such as SMOSH and Clevver, distribution across Alloy Digital’s top-ranked network of media platforms and monetization through sponsorship, ad sales, social media and promotion. Alloy Digital’s proprietary digital media network has ranked top in its category for more than three consecutive years, according to comScore, and attracts more than 90MM consumers each month with reach to over 57% of P12-34 internet users. Alloy Digital holds its position as offering a top-10 video network which delivers several hundred million monthly streams and includes award-winning SMOSH, a top ranked YouTube channel, as well as Shut Up! Cartoons, one of the fastest-growing YouTube premium channels. The network has attracted over 30MM followers combined across its dedicated social media profiles. Alloy Digital delivers digital campaigns for FORTUNE 500 advertisers and has received multiple industry accolades, including the prestigious ADVERTISING AGE Media Vanguard, an OMMA Award and a DIGIDAY Video Award. Please visit us at


For GroupM
John Wolfe
Managing Partner
Director of Communications
Office: 212-297-7160
Cell: 914-659-8663

For Alloy Digital
Jodi Smith
Alloy Digital
Phone: 212-329-8359

Jonathan D. Lovitz
Phone: 973-886-5559


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