Since 2015, GroupM Germany has supported the Bethanien children's village in Schwalmtal near Duesseldorf with an individual godparent project. The idea: Every two months GroupM drops off big boxes with colorful, packed birthday presents at the children's village. These presents are for the birthday godchilds, which are previously written down on a wish list. To protect the rights of the children, there is no personal contact with the godchild. The GroupM godparents instead receive constant news from the management of the Bethanien children's village about their own godchild. With this project, the budget of the village is relieved and therefore they can use the money to buy urgently needed educational books.