GroupM held the inauguration ceremony for its new Shanghai headquarters located in WPP Campus, which bring together WPP’s 26 group companies and more than 3,000 people, on January 6th. GroupM is WPP’s consolidated media investment management company and rents seven floors of the building.
This Chinese traditional ceremony opened with dragon and lion awakening rituals, as well as ribbon cutting event by GroupM Asia Pacific CEO Mark Patterson, China CEO Patrick Xu and four CEOs of GroupM’s agencies. The ceremony marks a new phase of GroupM in China.
Mark Patterson, GroupM Asia Pacific CEO said, ‘Our business is built around talent. A great working environment, more benefits, staff activities, and career development opportunities are what we have kept working on for our talents. We had our people to get involved in the office design as well. It’s very impressive and stylish with more open areas, and will definitely inspire creativity.’
Patrick Xu, GroupM China CEO reckoned that polarization and Win-Win Collaboration will further change the media landscape in his speech on the ceremony. ‘Chinese consumers are evolving through their cautious purchasing behaviours and the way in which they want to be engaged with. More and more vertical channels will emerge to meet their various needs, but the competition will be fierce in each vertical field. Moreover, in terms of client investment patterns, giants are diverting media spending and increasingly focusing on efficiency whereas mid-size clients who in fact continue to grow. Besides, Win-Win collaboration among different sectors will bring us new angel and new momentum, especially in the field of programmatic buying and measurement.”
According to Mr. Xu, GroupM and its agencies will mainly focus on the below areas in 2016 to keep their leading competiveness. Innovation driven with brand new media planning approach, creative marketing solution, and the application of data and new technologies. Digital capacities and offerings in which mobile and programmatic buying are key areas to focus. Integrated Content to make brands’ communication more ‘native’. Talents with various background to further drive effectiveness and efficiency.
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, and Maxus, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.