GroupM India Winner at prestigious Porter Prize Awards 2013
15 October 2013, Mumbai:
GroupM India has bagged an award at the prestigious Porter Prize Awards 2013 event. Porter Prize is one of the most coveted awards in the field of Strategy and Competitiveness and is supported by the Institute for Competitiveness India. The award was won in the category ‘Leveraging Unique Activities.’
The Institute for Competitiveness India is an independent, international initiative centered in India, dedicated to enlarging and disseminating the body of research and knowledge on competition and strategy, pioneered over the last 25 years by Professor Michael Porter of the Institute for Strategy and Competitiveness, Harvard Business School (ISC, HBS), USA. Porter Prize awards are given in recognition of distinctive strategies that result in sustained profitability and competitiveness of India.
Prof. Michael Porter was chairman of the Jury. There were 88 companies that took part in these awards from various industry sectors out of which 7 won a Porter Prize. GroupM is the first company from the media and advertising field to win this award. Elaborating the reasons why GroupM was chosen, Prof Porter said “ “. Dr Amit Kapoor, Honorary Chairman, Institute of Competitiveness India said “ ..”
Speaking on the occasion, CVL Srinivas, CEO GroupM South Asia said “We are delighted to win the prestigious Porter Prize. This award is testament to GroupM India’s strategic approach to building the business that has resulted in a strong leadership position in this market. The diversified offerings of GroupM that have scaled up over the years are a great example of leveraging scale to build differentiation. All this wouldn’t have been possible without the dedication and hard work put in by our talented team over the years and the support we get from GroupM regional, global offices and WPP”.
GroupM India has continued its great run in 2013. It has dominated all industry awards, won over 60 new businesses across all its agencies and launched several new practices especially in the digital and content areas. In keeping with its vision of shaping the market, the agency network has gone beyond its traditional offerings to build a strong integrated product with digital, content, analytics and experiential marketing forming the new core.
GroupM is WPP's consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, MediaCom, Mindshare, Catalyst and Xaxis. GroupM is the global number one media investment management group (RECMA).
Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.