Global management institute IMD Business School, Lausanne in Switzerland has created a case study on the digital transformation journey of GroupM India. The case study narrates the reinvention of GroupM India beginning in 2013, and covers how GroupM transformed its business to better position its service to its clients, as the entire advertising ecosystem underwent disruption due to digitization. This disruption impacted its products and services, profile and partnerships. The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data centric. It also covers the initiatives taken to drive change of mindset of its talent by inspiring them to make the change, re-skilling them, hiring diverse talent laterally and the entry level.
The GroupM case study is authored by Prof. Anand Narasimhan and Transformation Project Manager Ivy Buche. Case studies are an integral part of the executive MBA curriculum at IMD, aimed at senior leadership from various parts of the world. The two-part case studies are distributed by The Case Centre, UK and Harvard Business School Publishing, USA. Besides academia, the case study was presented at the IMD Transformation Summit 2017, where Chief Human Resources Officers from global companies focused on how organizations catalyze impactful wide-ranging change and the role that HR plays in such transformations.
Read more on Economic Times India.