August 27, 2015

GroupM Inks Year-Long BuzzFeed Deal for Data, Creative and Preferential Rates

GroupM's Rob Norman Expects to Spend 50% More With BuzzFeed

WPP media agency network GroupM and BuzzFeed have signed the latest in a series of deals in which agencies and media companies pool their resources in areas such as creating ads.

GroupM will get preferential rates, dedicated staffers in BuzzFeed creative studio BuzzFeed Motion Pictures, and exclusive access to BuzzFeed's proprietary data and analytics platform, Pound, as part of the year-long global partnership.

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