GroupM Ireland CEO, Bill Kinlay, discusses where advertising spend in Ireland will be going in 2019 with Business Plus magazine.
“Transparency and accountability are key for advertisers and their investment, with an even greater focus on outcomes and a clear return on investment for their budgets. The media that operate with this approach will be those that enjoy growth.”
Check out the full interview here.
For further insights and analysis on the Irish media marketplace in 2019, GroupM Ireland have produced a definitive guide to the dynamic and ever-changing Irish media marketplace, The Year in Context: 2019 Media Marketplace. A copy of The Year in Context: 2019 Media Marketplace booklet is available by request to contacts below or by clicking the PDF link in left corner above.
Caelen Dwane, Ireland
+3531 415 0344
GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organisation of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.
In Ireland, GroupM is the holding company for Mindshare, MediaCom and Wavemaker with billings in excess of €170m, a staff of 168 and a blue-chip client list that is the envy of the industry.
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