GroupM Ireland’s Bill Kinlay : ‘Brexit has been baked into our forecasts and even with this hanging over all of us, we are still forecasting modest growth.’

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Bill Kinlay, CEO of GroupM Ireland, discusses the Irish media marketplace in 2019 with John McGee in the Sunday Independent.

“Brexit has been baked into our forecasts and even with this hanging over all of us, we are still forecasting modest growth. The year that lies ahead will be one that is full of opportunity and challenge in equal measure. Overall, we are set to see growth, albeit modest levels at 0.7pc. Advertising spend into TV, cinema, OOH and digital will all grow whilst print and radio expenditure will contract. This follows the trend that we have seen in 2018." 

To read the full article in the Sunday Independent, please see here.

For further insights and analysis on the Irish media marketplace in 2019, GroupM Ireland have produced a definitive guide to the dynamic and ever changing Irish media marketplace, The Year in Context: 2019 Media Marketplace. A copy of The Year in Context: 2019 Media Marketplace booklet is available by request to contacts below or by clicking the PDF link in left corner above.

Caelen Dwane, Ireland
+3531 415 0344    

About GroupM
GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organisation of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more. 

In Ireland, GroupM is the holding company for Mindshare, MediaCom and Wavemaker with billings in excess of €170m, a staff of 168 and a blue chip client list that is the envy of the industry.

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