GroupM launches India Digital Playbook 2014-15
TelevisionPost-GroupM has launched the GroupM India Digital Playbook that seeks to guide brand advertisers on the digital media space in India. The media investment company feels that digital is becoming the superhighway that is connecting the world and with it bringing immense opportunities, like the new ever-social world driven by peer-to-peer connections. But with new opportunities also come new challenges, like how brands today need to converse with their customers. GroupM Interaction managing partner Tushar Vyas said, “The digital revolution has now become an avalanche. This in turn opens greater avenues for brands to reach out and communicate effectively with their target audience.
The GroupM India Digital Playbook aims at providing a blueprint to help guide marketers through the twists and turns that await us.” For the playbook, GroupM asked some of the best digital minds in this country to future gaze and come up with actionable trends that will impact the industry in the coming year. They have come up with 7 actionable opportunities in the coming year – like mobility, real time content and media, digital and experiential platforms. The playbook also details several milestones – including creating a matrix of outcomes and drafting a mobile first view – that brands should aspire to achieve this year to capitalise on these opportunities. The playbook recommends that brand advertisers adopt holistic insights and data driven approach with integrated marketing technology framework as the key enabler. Click here to download the India Digital Playbook
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