Kuala Lumpur, August 14th, 2017: GroupM, the media investment group of WPP, announced today that Girish Menon, CEO for Malaysia, will be taking on a new role within the group.
Effective October, Menon is named Vice President, Client Development, [m]PLATFORM APAC. [m]PLATFORM is the recently launched unit of GroupM which unifies all of the company’s data analytics, technology and digital activation capabilities in one team focused on helping clients to reach their targeted audiences across all addressable media.
“Girish is one of our longest serving and most accomplished market CEOs in the region, with 7 years in Malaysia and previous leadership roles in Vietnam and India. His move to [m]PLATFORM reflects his desire to play an active role in expanding this offering which is designed to help clients continue achieving their marketing objectives as consumer media consumption becomes ever more personal,” said Mark Patterson, CEO Asia Pacific & Chairman China, GroupM. “Our [m]PLATFORM team and our clients in the region will greatly benefit from a leader of Girish’s calibre focused in this area.”
GroupM APAC COO, Jon Thurlow (pictured right), is announced as the interim CEO for GroupM Malaysia, in addition to his existing responsibilities, while potential successors are considered.
“Jon will work with Girish over the coming weeks to ensure a smooth transition, and of course, Girish remains in the family and closely associated with our Malaysia operations to provide continuity”, Patterson added. “Our company is evolving and it is our imperative to infuse our leadership with fresh thinking on the challenges marketers face today. Our search for Girish’s successor will include candidates from a range of backgrounds that we believe can add real value for our clients.”
“Working with GroupM in Malaysia has been an amazing experience for me personally and professionally over the past 7 years. We have an incredibly capable and committed leadership across our agencies and specialist units. I am proud of what we have collectively achieved for our clients. GroupM in Malaysia has been a pioneer in the digital space over the past 10+ years and I look forward to playing a role in the expansion of our [m]PLATFORM capabilities here in the coming months”, said Menon.
GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for almost 50% of WPP’s group revenues of nearly US$19 billion.
[m]PLATFORM is GroupM’s audience intelligence and activation solution that builds personalized consumer relationships at scale. In addition to the technology suite, it is a worldwide service organization comprised of analysts, data strategists, search and social specialists, and product and media experts focused on ensuring consistent delivery in all markets where our clients do business. It is the foundation of your marketing advantage.
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