June 6, 2016

GroupM, Mindshare & Gramener Co-Build Data Driven Visual Solutions

Mindshare is partnering with Gramener, leading data visualization company to create data-driven visual solutions for actionable insights across the marketing and communications ecosystem.   Data increasingly powers every element of the marketing mix –source of growth, consumer behavior, content creation, mix optimization and measurement. This partnership leverages GroupM & Mindshare’s strong customer reach and Gramener’s compelling visual analytics platform to create solutions that leverage dormant data assets and bring them alive through cutting edge visualization.  

The first project undertaken after the partnership was for the leading English news channel Times Now on May 19th 2016, when the State election results were announced. The team put together a unique, real time visualization of historic and current data that helped Times Now stand out strongly in the news clutter and gave viewers a compelling Visual Data Journalism experience.  

Speaking about the data visualization products created especially for Times Now, Arnab Goswami, Editor-in-chief, Times Now said, “We were able to collate historic data dating back to the year of independence, and with the help of the Mindshare and Gramener team, we showed our viewers the latest trends and changing political scenario of the country, as the results of the latest State Elections were announced on May 19th 2016. Our reportage on the elections was holistic, and the data presentation helps the viewer understand our political environment better with the in depth analysis of our editorial team.The seamless workflow integration between the production teams of our news network and Gramener on a real time extremely fast paced election result day was a path breaker. I am absolutely delighted with this association.”



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