May 4, 2016

GroupM Multicultural Appoints Nelson Pinero Senior Digital Director/Partner

GroupM, the global media investment management company, has announced that GroupM Multicultural, the unit charged with integrating and negotiating multicultural business across GroupM's umbrella of companies, appointed Nelson Pinero as Senior Digital Director, Senior Partner.

Pinero's role will be wholly devoted to digital, representing multicultural interests across all investment and programmatic teams both internally at GroupM and its agencies including Mindshare, MEC, Mediacom, Maxus and Xaxis.

Pinero joins GroupM Multicultural from MEC, where he serviced several industries and accounts including retail (IKEA), QSR (KFC), and travel (Marriott).

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