GroupM has appointed Maxus Chief Executive Officer Lindsay Pattison to the newly created role of Chief Transformation Officer, as the WPP-owned media investment arm attempts to mount a program of change initiatives across its agencies.
According to the agency holding group, Pattison will lead a number of change programs across its agency structures, addressing issues of talent-management, its leadership structure, as well as diversity, as part of WPP’s “horizontality strategy.”
She remains a member of GroupM’s global executive committee, reporting to Kelly Clark, Global Chief Executive Officer of GroupM. Pattison also continues as Chief Executive Officer of GroupM agency Maxus.
A press release announcing the changes states that WPP’s horizontality strategy involves “helping deliver the best of GroupM to key clients, together with other WPP companies, regardless of the client’s entry point to the group.”
Read more at The Drum.