GroupM Netherlands is proud to have launched the Charity Booster initiative, a collaboration between our agencies across the group. In total, around 50 employees volunteered to share their knowledge with the goal to empower the five Dutch charity organizations listed below.
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In a two-month period, we teamed up five groups ranging from junior to senior level to work on the charities’ business challenges. Not only was this valuable to the charities, it also delivered new inspiration and experiences to our own specialists. Especially the juniors learned lots from meeting “clients” and being involved in the process from the initial briefing up until the final strategy presentation.
The Charity Booster existed of three elements; the introduction with the teams for briefing and brainstorm, interactive workshops to hand the charities a strong base of media knowledge and finally a media strategy presentation customized for each charity.
We continue to support these amazing charities throughout 2017 to roll out the campaigns to further help them raise awareness for their cause.
The outcome of the CSR initiative is overwhelming. Our employees felt like they were able to “give back” to society by actually making a difference. Also, it brought our agencies closer together by letting them join forces for a good cause.
The charities received a new perspective and direction to their business, feeling inspired and energized to roll out new campaigns both short and long term.
“Nice to work with colleagues you normally don’t speak with. Including the creative thinking from different perspectives (different agencies) about strategy, not only media but also overall communication for the charity’s”.
“Personally, I found it very helpful, considering that you are part of a multidisciplinary team consisting of colleagues from almost all GroupM agencies. This gives you a much broader view of the entire industry. I learned a lot”.
“Inspiring teams who love to take action! Sharing knowledge and is always a huge help. Definitely continue with this project”.
“The project certainly opens your eyes to all possibilities. This only contributes enormously. Your energy & passion!”.
GroupM’s Charity Booster is powered by MEC, MINDSHARE, MEDIACOM, MAXUS+HELDER, GREENHOUSE GROUP, BLUE MANGO, BLOSSOM, PUBNXT, LEMONPI, BANNERCONNECT, FRESH FRUIT DIGITAL AND GROUPM.