Receives highest possible scores in global execution and privacy criteria
New York, NY, September 18, 2019 – GroupM Performance, the company’s Center of Excellence (CoE) that combines the search, social and programmatic capabilities of Catalyst, [m]PLATFORM and Xaxis, has been named a “Strong Performer” in The Forrester Wave™: Performance Marketing Agencies, Q3 2019. According to the evaluation, GroupM “sports one of the strongest programmatic offerings and can solidly execute globally.” According to the report, Forrester recommends GroupM to “marketers with channel-specific needs, like programmatic or eCommerce, that may eventually want one agency to manage all of its digital marketing channels.” Additionally, GroupM Performance received highest scores possible in ten criteria including reputation management, privacy, global execution and programmatic display strategy.
GroupM believes the strong performer placement underscores the Center of Excellence strategy, announced in June, to reduce the complexity brought on by media fragmentation and deliver meaningful outcomes to brands by combining the best-in-class talent with a simplified structure.
Tim Castree, CEO, GroupM NA states, “We think The Forrester Wave™ reinforces our strategic decision to bring increased innovation and expertise to all GroupM clients by uniting specialized areas of technology and talent into a core offering embedded into our client teams at the agencies.”
The high-performing, innovation driven team comprises more than 800 performance marketing experts, data-scientists and engineers in the U.S. who work alongside GroupM agencies—Essence, MediaCom, Mindshare, Wavemaker—and direct clients to deliver competitive advantage to brands.
“The vision and execution of GroupM Performance to harness the increasing role of AI, data and technology to deliver value and growth across all digital channels is proven, in our opinion, by our placement as a ‘Strong Performer.’ I look forward to continuing to provide our clients with the innovation and market-leading work that sets them apart from the rest,” said Beth LeTendre, CEO, GroupM Performance U.S.
The Forrester Wave™: Performance Marketing Agencies, Q3 2019, evaluates the performance marketing agencies that matter most and how they stack up. GroupM Performance was among the 12 select companies that Forrester invited to participate. In this evaluation, GroupM Performance was cited as a “Strong Performer” in Performance Marketing.
GroupM is the world’s leading media investment company responsible for nearly $48B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.