May 25, 2016

GroupM Puts a Stake Down in Quebec Market

Last night GroupM celebrated the official opening of its new office in Quebec, the first joint space for the holding co in the province.

The office, which is located at 500 St. Jacques St. West in old Montreal, brings the 35 Quebec employees of Maxus, MediaCom, MEC, Mindshare, Xaxis and Catalyst together under one roof.

Axel Dumont was hired to lead the GroupM Quebec team last summer, coming over to Canada from MEC Paris, where he worked as managing director and global client leader.

He said there is a tremendous opportunity for growth in the Quebec market, noting that it seems the rest of Canada has missed out on a lot of opportunities in French Canada.


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