May 11, 2015

GroupM Sees Results After Controversial Viewability Stance

GroupM’s stance on viewability is clear: “If an ad can’t be seen, then we can’t expect clients to pay for it,” said John Montgomery, COO of GroupM, North America. “Frankly, if an ad isn’t viewable, it’s worthless, and if the viewer is a machine, then it’s criminal. Either way, our clients aren’t going to pay for it.”

Read more here.


GroupM

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