September 23, 2015

GroupM Singles Out Piracy Websites as Marketers' Next Ad-Fraud Headache

As the advertising industry looks to get a better handle on fraud, it's getting more specific about the types of sites that cause huge spikes in bogus traffic while also demanding more from ad-tech vendors.

Today, WPP's GroupM, which has been vocal about ongoing fraud and viewability issues, is implementing new guidelines requiring all of its media partners to receive anti-piracy certification from the Trustworthy Accountability Group (TAG).

READ MORE HERE. 


GroupM

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