August 17, 2016

GroupM Study Shows Over-50 Age Demo in UK to be Digital Savvy

Advertisers are overlooking the valuable 50-to-80 years-old demographic due to a number of pre-conceived misconceptions of this ‘financially astute group of digital converts’, according to a report released today (17 August) by GroupM.

This group currently makes up a third of the total population (21.8 million of the UK population is aged between 50 and 80 years-old), often seem to be ignored by advertisers and are also under-represented in the media, according to the study.

Other insights contained in the study include: over half of the 50-to-80 year olds own a smartphone; almost two-thirds (62 per cent) check the internet when they need information; nearly 40 per cent have downloaded a mobile phone app, with 30 per cent having used an instant messenger app.

READ MORE HERE. 


GroupM

Please fill in the below information to receive a copy of the report.



Name:

Title:

Company:

Email: