GroupM Tanwir Danish: How [M]Platform Helps GroupM Identify Audiences

Time flies, and it is now almost two years since GroupM, the world’s biggest ad-buying agency, reorganized its early programmatic ad buying initiatives in to [M]Platform, a new cross-agency unit.

[M]Platform, the rationale went, would be a “suite” that comprises data analytics, audience insights, data scientists, technologists from across other GroupM divisions, including the Xaxis division.

In this video interview with Beet.TV, Tanwir Danish, GroupM head of data and analytics platforms for North America, explains how [M]Platform is now being used to identify audiences.

Please watch his full interview with Beet.TV here.