COLOGNE — Transparency and fraud issues allowed by ad-tech platforms are now clearing up, but there is still a way to go
That is the assessment of the woman tasked with ensuring brand safety throughout Europe, the Middle East and Africa for the world’s largest media investment group.
In this video interview with Beet.TV, GroupM EMEA senior brand safety director Bethan Crockett says: “We’ve seen quite a lot of improvement, especially across the contextual brand safety. There’s been a conscientious push across all members of the ecosystem to improve viewability.
Read more and watch the video on Beet.TV here.