March 27, 2016

GroupM’s Brian Lesser: The Future Of All Media is Digital and Programmatic

MIAMI – Less than six months into his role as CEO of North America for GroupM, Brian Lesser offers this vision of the future of media: it all will be digital in nature and bought programmatically.

“That doesn’t necessarily mean the programmatic that we know and understand today,” Lesser says during a break at the Transformation conference of the American Association of Advertising Agencies. “It doesn’t have to be traded in an open marketplace with something like real-time bidding, but I do think eventually all media will be digital and it will be transacted by machines.”

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