The year 2018 was one of considerable change for WPP, from the top of its management to its various operating companies and GroupM offerings. But it’s possible to map the road forward largely with one word: simplify.
As in, make things as simple as possible for the biggest of clients and the teams within GroupM while putting forth a value proposition to attract mid-level or insurgent brands, according to GroupM North America CEO Tim Castree. “We are looking to radically simplify our business,” he says in this interview with Beet.TV.
Two areas of particular focus for Castree are increasing the company’s specialist capabilities while strengthening the core fundamentals of successful cross channel planning and activation. “Obviously, the business has been changing a lot for us.”
Watch the full video and read more on the Beet.TV website here.