Digital advertising is currently facing many challenges. In recent times, ad blocking, fraud or viewability problems have filled debates in the advertising industry. Much has been said about the possible solutions. The first thing that must be understood is the importance of listening to the user, since they can reject advertising messages if they are not relevant. The second step is to join efforts with all the actors in the sector. We wanted to focus on one of the agencies groups that has made the most progress in this regard. Last July, GroupM announced the creation of a new position within its structure at global level: brand safety.
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