GroupM’s Kieley Taylor Revealed Key Social Media Changes for 2019

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Mobile optimisation, the dominance of video, influencer crackdowns and first-party data collection all top the list of key changes to social media in 2019 according to GroupM managing partner and global head of social Kieley Taylor.

Speaking to AdNews, Taylor said this year had seen major changes to the social media landscape, following the revelations regarding Facebook's involvement in the Cambridge Analytica scandal, which has left social media players adjusting to new rules and regulations.

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