July 15, 2015

“GroupM’s North American chief Kelly Clark on spate of Media Reviews”

The first half of the year was unlike any other for the media sector, with each month bringing another billion-dollar-plus account or roster review. Most recently, it was revealed that GlaxoSmithKline was reviewing its $1bn media set up, following a long, long list that includes Johnson & Johnson, Volkswagen, Coca-Cola, Visa, Coty and Unilever. 


GroupM

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