January 13, 2016

GroupM's Rob Norman: 2016 Will Bring Less Demand For Bad Media Supply

If you were forced to name one media buying entity that sets the agenda for the rest of the industry, it would have to be WPP-owned GroupM.

It was GroupM – umbrella to Mindshare, MEC, Xaxis and Essence among others – that acquired 24/7 Real Media in 2004 and laid the groundwork for greater ad tech investment from agencies. It was GroupM's smack talk about open exchange inventory in 2014 that raised the urgency for media companies to embrace technology to support direct buys.

READ MORE HERE. 


GroupM

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