GroupM UK has today announced that Simon Willis, Trading Director in the UK, has been given a position on the management board, in recognition for his long term contributions to the company and continued importance of trading to GroupM and its clients.
With over five years' experience in-house at GroupM, Willis previously held a number of different roles in broadcast trading across the group agencies, including MEC and Mindshare where he also had a dual role from 2006 as Head of Cinema for GroupM. In that time, his role has expanded, due to the evolution of the TV market and surrounding technology, to include a variety of areas of the business beyond linear TV trading. Working closely with various teams across the group, he has extended his expertise across TV trading and technology to future-proof the business and guarantee campaign success for clients.
"Simon has consistently delivered outstanding results for our clients", said Nick Theakstone, CEO at GroupM UK. "The recognition of his new board level role is a testament to his hard work, passion and success over the last 16 years for the entire group and I'm pleased to see such a phenomenal asset to the company rewarded in this way."
Working with Mark Collins, Broadcast Trading MD at GroupM UK, Willis has supported on all aspects of trading from negotiations to day-to-day management of the business. As Trading Director, Willis works closely with the GroupM agencies including MediaCom, Maxus, MEC, m/SIX and Mindshare to ensure all client guarantees are met.
Previously, Willis held roles at MEC as Head of AV from 2008 where he had responsibility for a department of buyers which managed, planned and bought airtime and sponsorship across TV, VOD, radio and cinema. He joined Mindshare in 2001, working his way up to Client Director Audio Visual Media supporting clients that included Kimberly Clark, News International and Three. He held an Account Manager position at Manning Gottlieb Media from 2000 and began his career out of university at New PHD.
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development.
GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for almost 50% of WPP’s group revenues of nearly US$19 billion.
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