GroupM’s Susan Schiekofer: ‘We need consistent measurement across platforms’

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Advertisers continue to pour money into digital video, including TV-quality video that is streamed on actual TV screens. But the floodgates will really open once advertisers are able to measure their digital video campaigns on par with their traditional TV campaigns. As GroupM’s chief digital investment officer, Susan Schiekofer has a unique view of how it all is unfolding and discussed how cross-platform measurement is closer to becoming a reality.

Read the Full Interview by DigiDay Here.

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