Technology continues to create exceptional media and marketing opportunities. However, in 2018, the world awoke to data privacy under the haze of scandals and regulation.
In the third release of the Consumer Eye: Marketing Technology thought leadership series, we turn the spotlight onto data privacy and narrow the lens to focus on Asia Pacific consumers. This paper looks at the extent and nature of data privacy concerns in the region, demonstrating how the issue is increasingly relevant to all organisations both in terms of adoption of products and approaches to advertising.
More importantly, we outline key steps that businesses can (and should take) to turn data privacy risks into opportunities.
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