How AI and Machine Learning can Help with Brand Safety

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Global EVP of Brand Safety, John Montgomery, gave a keynote at the Webit Festival Europe 2019 on how AI and Machine learning can help with brand safety.  His talk went into detail on why brand safety is critical to the health (and revenue) of the digital marketing ecosystem, and how GroupM is leveraging artificial intelligence to improve the quality of the digital supply chain for clients.

Please watch his talk above or on webit’s conference website here.

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