How GroupM Is Consolidating Supply-Side Partners: Max Jaffe Explains

Fewer relationships with better partners. That’s what the world’s biggest media-buying agency wants.

And, in this video interview with Beet.TV, a company executive lifts the lid on how the organization is redefining its relationships with publishers and their supply-side platforms in order to do so.

Max Jaffe, managing partner and programmatic practice lead at GroupM, says the company is “consolidating whom it works with.”

“We’ve been focused on consolidating those relationships (with exchanges) to have more meetings, more in-depth meetings, to get greater insight to what’s going on in the landscape, having more interesting innovation conversations,” he says.

Please watch the full interview with Beet.TV here.