How do you build one office space for nine separate companies? GroupM, the world’s largest advertising firm, was faced with this challenge when it decided to consolidate all of its distinct brands from separate offices in Midtown into a new, 700,000-square-foot headquarters in 3 World Trade Center.
The lead architecture firm, HOK, assigned a different designer to each firm. Tom Polucci, HOK’s director of interior design, said his team found a way to incorporate each company’s branding into their space while developing a consistent aesthetic across all 15 floors of GroupM’s footprint in 3 WTC.
Please read the full article in Commercial Observer here.