July 6, 2015

How GroupM is Operationalizing Innovation

A Database You Want To Be In: How GroupM Is Taking Charge Of Vendor Fatigue

The technology landscape is a quickly evolving beast – and in some cases, that can feel quite literal. “The volume of vendors is expanding so fast, it’s a bit like the movie 'Gremlins,'” said Rachel Pasqua, practice lead for mobile and emerging technology at MEC Global, North America, a GroupM agency..


GroupM

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